We build worlds

Hand crafted tools and systems

Dynamic & proactive processes

Fortify

Status Effect prides themselves on continued education and knowledge acquisition. Using proprietary and industry standard tools, we can ensure that your campaign will operate on the cutting edge of advancement.

Harmoniously leveraged data

Compelling & enhanced value propositions

Enrich

Blending world class, creative visionaries with some of the brightest, analytical minds in the field, Status Effect has created the perfect recipe for success to ensure we unlock unseen potential in your brand strategy.

Adept lens of perspective

Authentic & ambitious brand communication

Energize

All members of Status Effect are driven by an intense passion to create long lasting legacies for the brands to which we are entrusted. We are entrenched within the ecosystem and community, giving us a firm grasp of its pulse.

Visual narrative opportunities

Masterfully executing engagement & representation

Inspire

The Status Effect team conceives new and original worlds to fuel brands and unlock the audience's imagination. Reach for the stars as we explore uncharted waters and realms of magic and mystery.

Passion drives creativity while creating

Immersive worlds & adventures

Design

Art and creativity drive us; motivating our studio to create new worlds and immersive adventures. While navigating the digital frontier, we embed ourselves into the fabric that makes your brand unique; discovering themes and narratives that we can leverage for success.

3D animation • trailers & film • Brand identity

confidently lead & execute strategies for a

Connection between brand & audience

Growth

We’ve worked with gaming leaders across the industry to deploy fresh and captivating community engagements and incentives. Build effective campaigns by harnessing systems that support player focused value.

Community • Brand • Influencer

Turnkey solutions for activation needs with

Engineering & product management

Engineer

While our artists are hard at work creating visual masterpieces, our designers & engineers are incorporating their artistic creations into real-time, seamless environments that will dispatch audiences on journeys like never before.

Broadcast • Website • Product

The prophecy returns

Sea of thieves

Watch Trailer

Case Study

Broadcast

Operators flawlessly supervised and directed this marathon broadcast over the full duration of 48 hours.

Development

Engineers worked closely with Rare Ltd. DevOps to create and schedule real time, in-game player interactions & rewards.

Animation

We collaborated with Creative Director, Mike Chapman, to execute cinematic renders which revealed game narratives.

Community

Twitch Drop strategies & directory raids were devised to reward & grow the community during this festive period.

Capturing imaginations

The challenge

It had become customary for Microsoft’s flagship title, Sea of Thieves, to capture the hearts and minds of audiences each holiday season. Status Effect had already set the marketing strategy bar for the game through multiple years of consistent community & influencer activations. Now it was time to take things to the next level and surprise the community once more during another mysterious, marathon broadcast that would energize players for another year.

Long term trust

The solution

The Status Effect team had long since established themselves as stakeholders within Rare Ltd. and had been influential in many feature decisions for the game. Our team approached and worked directly with Creative Director of the game, Mike Chapman, to plan a series of broadcast assets that would simulate a living, live environment filled with world premier moments. The magic really grew with our innovative execution of tying real time, in-game interactions to clues in the broadcast. Allowing players to earn rewards in-game.

Inspiring the industry

The experience

The audience was enamored with our handcrafted, cinematic animations and the community was on fire dissecting the mysteries we presented. Leading to months and months of speculation about future updates coming to the game. The activation was a resounding success, rejuvenating both players & content creators in their adventures within this one-of-a-kind pirate fantasy. From a brand perspective, the positive ripples were felt far and wide, surpassing the expected ROI and bringing momentum to other sectors of the game.

Proving a point

Historic metrics

Our original strategies boast player engagement numbers, both in-game and external, that far exceed standard market performance and serve as a market pillar.

+ 460k watched hours + 9.3k CCU + 10% reward claim increase

Setting the standard

Cinematic Premiers

We offer tailored, cinematic animations and graphics for every single component we manage within this brand’s portfolio. This results in socials, livestreams, and premiers that stand above.

Community involved

Creator driven

Behind every successful community is a mutually aligned plan of success that includes content creators. Our team has built authentic relationships with these creatives for many years.

The best of the best

Dead by daylight

Watch Trailer

Case Study

Branding

All eyes were on us as we created an extraordinary design package for what would be the most successful Dead by Daylight event.

Engineering

We created a seamless interface to track and display real time game data to the audience with supplementary "hook" information.